For Shareholders and Investors

For nearly two decades since our founding, the Aucfan Group has continuously evolved while expanding its business domains. Starting with our core price comparison media, aucfan.com, we have worked to visualize the value of goods through data and optimize distribution. In addition, through our B2B marketplace NETSEA, we have built a trading environment that connects suppliers and buyers, establishing a strong foundation for domestic distribution.

Through these initiatives, we have taken on the role of discovering and circulating value. Today, we reaffirm this commitment under the concept of “We Are Appreciators.”

The word “appreciate” carries meanings such as discovering true value, recognizing worth, and expressing gratitude. We aspire to be a company that expands such value to the next stage. At Aucfan, we define all those who discover and circulate value through our services as “Appreciators.” At the same time, this reflects our belief that every member of our group should embody the spirit of an Appreciator.

In recent years, the e-commerce market has continued to grow, and new sales channels such as live commerce have further expanded opportunities for individuals and businesses to deliver value. In response to these changes, we have established a presence in China and have been actively researching the live commerce market and its participating manufacturers. Since 2025, we have been promoting “D2X (Direct to X) Commerce,” in which we take on manufacturing functions ourselves—sourcing and developing products, and distributing them across both B2B and B2C channels.

By integrating the data infrastructure, distribution network, and marketing capabilities we have built over the years, we are evolving into a model that delivers value more directly. As AI continues to advance at an unprecedented pace, our group is committed to an AI-first approach across the organization. Looking ahead, we aim to build a business model in which the entire cycle—from product planning and marketing to sales and performance management—is automated.

Going forward, we will develop infrastructure that enables Appreciators to thrive across borders. Together with those who discover, deliver, and expand value, we will continue to drive the evolution of our business.

We sincerely ask for the continued understanding and support of our shareholders as we pursue this mission.

Aucfan Co., Ltd.
President & CEO